Type is Visual Speech

For our second brief we have been asked to ‘express ourselves typographically through emotive type forms and lettering’  and ‘to develop an appreciation of the diversity of typography and hand crafted lettering’

As I have been starting to think about this brief I have been finding it very difficult to pin point a certain phrase, wording or context to put my work to. Initially I had been thinking about a piece of work I had seen online of Briar Mark’s embroidered piece which read ‘I could have done this on my mac’.

This piece inspired me into looking in to time consuming processes like embroidery and paper cutting, but mixing it with sarcastic or ‘lazy’ comments such as ‘I can’t be bothered’ or ‘I’d rather not’ contrasting the process which would have clearly taken a long time to complete.

I began my process with paper cutting as I knew I would be able to get some intricate and delicate outcomes. However as I worked further on these pieces I grew to understand how time consuming and skill based this process was. I didn’t feel very inspired by the idea anymore and so therefore tried to think a bit more deeply about concepts and what may drive my project a bit further than just a surface idea.

I tried to think about what matters to me and how I could use an interest or passion to fuel the typographic work. This was important as I could not pin point a phrase or quote that I would want to work on, without it being very cliché. I finally came to the decision to create works on facts about animal testing and animal cruelty.

I wanted to stick with the idea of contrast of the process and the subject matter. I wanted to push myself to create a delicate, calligraphy style piece with a considerable amount of technical detail. I aimed to make delicate calligraphy in order to contrast the serious and sensitive subject matter of the truth about the cruelty within animal testing.

(final outcome & crit feedback to follow)