From reading the IKEA case study, it was not only fact filled but it gave us an insight to thei backgroud, their key results and their story of enbedding social accross the whole enterprise, within this they explained thier goals, challanges and sollutions.

Ikea are the worlds largest retailer, the orginsation employs 160,000 people across 365 stores in 45 countrys.

Here is the Ikea store that are distributed around the world.

Ikea ran intp a problem that is commen within huge orginsations, this was that their data often remained siloed, this meant parts of the

data were not being reached to some departments within the store. Ikea needed to establish a broader cultural shift to help cope with the business expanding.

Ikea came to recognise that due to the digital development team and the socializers undertook in establishing a listening hub ultimately help prove to the orginisation that social data can have myraid benifical application and encouraged positive change across the entiprise.