In order to properly explain affiliate marketing, cast your minds back to Chaffey…If you haven’t heard of him, then keep reading. Chaffey et al. (2009) created six digital marketing channels that he believed important for a business to base its… Continue Reading →
We have all heard of viral marketing. It’s a conversation that spreads like wild fire but how does it actually work and how can it make your digital marketing campaign stronger? Additionally, can it even help a small business on its… Continue Reading →
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