Since the late 1990s there has been a huge increase in mobile usage. 2002 saw the Blackberry revolutionise the market for mobile with the introduction of the first broadly used smart phone, providing instant access to emails as well as features such as a camera, MP3 player and wireless connectivity to the internet. This was […]
Month: April 2015
Tick-Tock the Mouse Hit Send – When is the best time to send your email campaign?
Digital Marketing has increased the speed, reach and ability with which we communicate with consumers (Chaffey, 2007; Salehi et al., 2012). Included within that is email marketing which, although recently has been receiving bad press, is still arguably one of the most important areas of digital marketing particularly for building a relationship with the customer […]
The not so standard email click-through rate advice.
Having read and researched the different ways you can improve email click-through rates, it seems as though it would be hard not to achieve an increase. However, it’s something that many organisations still grapple with and are constantly looking to improve but the advice out there quite often seems repetitive and ticks the boxes of […]
Viral Marketing – how do you really create a successful viral campaign?
Whilst exploring Mills (2012) SPIN Framework (see previous blog ‘Viral Marketing and Social Media – a recipe for infection of your brand across the web.’) was useful in considering how to plan a viral campaign, Wilson, (2005) provides six explicit elements which are necessary for successful viral marketing, these are: Gives away products or services […]
Email Personalisation: How personal is too personal?
Organisations are becoming more and more aware of the benefits of personalising and tailoring communication to their customers, particularly emails (Hoffman and Novak, 1996; Postma and Brokke, 2002). With the vast amounts of personal data collected on consumers it can be difficult to know what information to use to personalise the emails. Include too much […]
Viral Marketing and Social Media – A recipe for infection of your brand across the web.
Viral Marketing can be a powerful form of eWOM (Electronic Word-of-Mouth) and is said to be the most cost and time efficient method of marketing around today (Dasari and Anandakrishnan, 2010). Viral marketing has been described along-the-lines of when branded content is released on the web, sparking interest in the audience who then feel motivated […]