Chadwick and Doherty (2012) explored the execution of the Email Subject Line. Expressing a belief that there are two elements to the Subject Line; the email sender and the subject matter. What is the Email Subject Line? Essentially it is the first point of contact to encourage a recipient to open an email, it’s the […]
Month: October 2014
Discussion of “Big data is better data.” by Kenneth Cukier on TED Talks
TED TALKS – Kenneth Cukier: Big data is better data. Kenneth discusses how teaching a computer to do something will lead to it eventually knowing more about the subject than you, the teacher. Organisations can use this to find more streamlined ways of processing their activities and learn from the mistakes of the past. Big Data could allow us […]
Hello World
First Digital Marketing Module blog.
Hello world!
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