LOUISE JONES

Fashion Communication Student

LOOKBOOK

Below is the link to my final LOOKBOOK for my anti-fashion campaign, ‘Action!’. It also contains my manifesto, which explains the intentions and objectives for the brand and campaign. LOOK BOOK

Brand Research & Analysis – ILLAMASQUA

For my brand research, I looked at brands that interest me, such as Kate Spade, Longchamp, MAC and Illamasqua. I researched and analysed each of these brands, before deciding to look into Illamasqua further. Below is my brand research and SWOT analysis of the brand.

Opulent Air – Trend Boards

Below are my trend boards for my travel-themed trend, ‘Opulent Air’, which look at the glamour and luxury of air travel during the golden age. One trend board is pinks and reds, which came through as a popular colour as, deep red for example, can symbolize luxury. The other trend board is blues, to represent…

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VOGUE – Twin Peaks

I love this VOGUE Japan shoot, as it shows a modern interpretation of 1960s glamour during air travel. The shoot, from November 2014 takes us back, revising the futuristic TWA Flight Centre at JFK airport. I love the rich colours, like the deep reds and baby pinks, that reflect glamour and opulence. The black and…

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Air Travel Today

This is my research for comparing the golden age to flying today. It is clear the difference in attitude, luxury, time and space.

David Carson – my version

To expand my knowledge in typography, I looked at David Carson, who I like for his use of colour and contrast. Using InDesign and Photoshop, to improve upon my skills, I recreated his image using my own photographs. I used Photoshop to colour tint and then used the paintbrush to create the lettering. I used…

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Collages

Below are a couple of collages I created based on life drawing, analogue photography, prints and photoshoot.

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