My Creations Opulent Air & Action! Year 1

LOUISE JONES

Fashion Communication Student

LOOKBOOK

Below is the link to my final LOOKBOOK for my anti-fashion campaign, ‘Action!’. It also contains my manifesto, which explains the intentions and objectives for the brand and campaign. LOOK BOOK

Anti-fashion Campaign for ILLAMASQUA

Brand Research & Analysis – ILLAMASQUA

For my brand research, I looked at brands that interest me, such as Kate Spade, Longchamp, MAC and Illamasqua. I researched and analysed each of these brands, before deciding to look into Illamasqua further. Below is my brand research and SWOT analysis of the brand.

Opulent Air – Trend Boards

Below are my trend boards for my travel-themed trend, ‘Opulent Air’, which look at the glamour and luxury of air travel during the golden age. One trend board is pinks and reds, which came through as a popular colour as, deep red for example, can symbolize luxury. The other trend board is blues, to represent…

VOGUE – Twin Peaks

I love this VOGUE Japan shoot, as it shows a modern interpretation of 1960s glamour during air travel. The shoot, from November 2014 takes us back, revising the futuristic TWA Flight Centre at JFK airport. I love the rich colours, like the deep reds and baby pinks, that reflect glamour and opulence. The black and…

Air Travel Today

This is my research for comparing the golden age to flying today. It is clear the difference in attitude, luxury, time and space.

Glamour and the Golden Age of Air Travel

David Carson – my version

To expand my knowledge in typography, I looked at David Carson, who I like for his use of colour and contrast. Using InDesign and Photoshop, to improve upon my skills, I recreated his image using my own photographs. I used Photoshop to colour tint and then used the paintbrush to create the lettering. I used…

MY ZINE

Collages

Below are a couple of collages I created based on life drawing, analogue photography, prints and photoshoot.

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