LOUISE JONES

Fashion Communication Student

Tropical Tangle

This shoot is based on the Spring/Summer 18 WGSN trend Psychotropical, which drops during the mid-summer season and so is perfect for the June issue. This make-up shoot showcases the make-up from this trend. I originally collaborated with first year student Caterina Bechelli in the make-up designs, with her creating the original design based from…

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Kindred Spirits

This shoot is based on the Spring/Summer 18 WGSN trend Kinship, which drops during festival season and so is perfect for the June issue. The styling was based on the sub-trends, and also matched to each model as to what would suit their look and skin-tone. I chose to use an Asian model to represent…

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Magazine Name – Final

I finally chose the name DE FACTO – this means ‘in fact’, which I thought was fitting as it is almost like saying this is, in fact, what real people look like. I experimented a variety of fonts to see which would fit the aesthetic I’m aiming for. I am aiming for the magazine to…

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Magazine Branding

When considering the branding of the magazine, I wanted a clear colour palette and font family. For the colours I chose pink, orange and turquoise, as well as black and white. I feel that whilst these colours contrast, the also compliment each other and are strong. For the fonts, after experimenting with different typefaces (see…

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Personal Logo Ideas

Below shows my personal logo development that will feature on my business cards and postcards. I wanted something very simple and neat, and somehow combine my two names together into a grid. I experimented with both sans and sans serif fonts to see what suited me and my work style, and finally settled on a…

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Portfolio Promotion Plan

MY PORTFOLIO PLAN – below is my plan for the portfolio module of what I will include: PHYSICAL SHEETS: Branding and logo Add sheets of LINE and FMP Spread out sheets   WEBSITE: Branding and logo Add LINE Add FMP   CV: Branding, logo and fonts Add professional social media Update content   PROFESSIONAL SOCIAL…

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Magazine Name – Initial Ideas

I wanted a magazine name that represented inclusiveness and covered everyone. Below are the shortlist of names, and experiments of different fonts in both lower case and caps. I particularly like the middle bottom and top right font, and the names BLANKETĀ  and DE FACTO stand out to me most.

The birth of DE FACTO magazine

My original statement of intent detailed how I was going to create a magazine based on different cultures from around the world, with each issue focusing on a different one, and so to educate the public on diverse cultures. After tutorials, I developed the idea further to expand on the idea of diversity in general…

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