LOUISE JONES

Fashion Communication Student

DE FACTO – Launch

Below is the Launch Pack for my magazine, detailing the launch event, promotional products (business cards, goody bag, etc), website purpose, social media and advertising. LAUNCH PACK FINAL-vs79i1

DE FACTO – Media Pack

Below is the Media Pack for my magazine, detailing (but not limited to) the editorial and visual policies, competitors, readership,stockists etc. MEDIA PACK FINAL-1zm0dsy

DE FACTO – Final Magazine

Below is the PDF of my final DE FACTO magazine, June issue. DE FACTO compressed-qhblds

Fundraising

To provide a fundraising platform for my new magazine brand, I create a Go Fund Me page. This was initially set to £300 to cover the costs of printing the first issue. I chose this platform as it doesn’t prevent you from receiving the donations if you don’t reach your target.

DE FACTO Website and Social Media

Whilst the magazine is predominantly a print magazine, in this day and age, I think it is important for the brand to have a digital presence. Therefore I created a website, which after thought about how I can use (blog, teasers, behind-the-scenes, etc), I decided to use it to provide teasers for current issues to…

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Magazine Plans

Below you can see the progression of my magazine through my plans. You can see it develops in content and what I considered in each column and each stage, and this meant I was able to see at a glance what is done and needs doing. MAG PLAN LANDSCAPE – 08.03.18-2c9puvc MAG PLAN LANDSCAPE –…

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Adverts

Below are a series of adverts that I created for the magazine, that are aimed at the demographic of the magazine:        

Tropicana Garden

This shoot is based on the Spring/Summer 18 WGSN trend Psychotropical, which drops during te mid-summer season and so is perfect for the June issue. The styling was based on the sub-trends, and also matched the model’s skin-tone. I chose to use a size 14, Black model to represent the ethnicity in the editorials, and…

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DE FACTO Business Cards

The business cards for the magazine provide a way for the public to engage with the magazine brand. After many developments and experiments (see sketchbook), I chose on the design below. This feature the clear logo, in the brand’s eye-catching colours.  

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