Trekstock Year 2 | LOUISE JONES

LOUISE JONES

Fashion Communication Student

TREKSTOCK Proposal Statement

The campaign proposal for this live brief is made up of two parts: a poster campaign and a viral social media campaign. This two-pronged approach raises awareness of the charity, as well as fundraising. The campaign has been produced by myself and Georgina Lowe. The initial concept was the idea of using objects as metaphors,…

Social Media Campaign

The second part of our campaign revolves around the concept of viral social media. Inspired by the ALS ‘ice bucket challenge’ and Cancer Research’s ‘no make-up selfie’, the idea is for participants to pose for photos or videos related to the posters. For example, a women would hold up cherry cakes in front of her…

Poster Design

For the poster design, my aim was for the whole photograph to fill the page, rather than cut out the objects and paste on plain coloured background. The latter has often been done in other campaigns that use objects as metaphors, such as the M&S Breast Cancer campaign, and so wanted to have a different…

Trekstock – Live Brief

For our Trekstock live brief, our aim is to produce a campaign that both raises awareness and money for the cancer charity. The initial concept was the idea of using objects as metaphors, potentially for different types of cancer. This sparked my initial research into charity campaigns that have done something similar. For example, the…

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