Creative Research - Part 2 My Creations Year 2 Year 3

LOUISE JONES

Fashion Communication Student

The campaign proposal for this live brief is made up of two parts: a poster campaign and a viral social media campaign. This two-pronged approach raises awareness of the charity, as well as fundraising. The campaign has been produced by myself and Georgina Lowe. The initial concept was the idea of using objects as metaphors,…

Social Media Campaign

The second part of our campaign revolves around the concept of viral social media. Inspired by the ALS ‘ice bucket challenge’ and Cancer Research’s ‘no make-up selfie’, the idea is for participants to pose for photos or videos related to the posters. For example, a women would hold up cherry cakes in front of her…

Poster Design

For the poster design, my aim was for the whole photograph to fill the page, rather than cut out the objects and paste on plain coloured background. The latter has often been done in other campaigns that use objects as metaphors, such as the M&S Breast Cancer campaign, and so wanted to have a different…

Trekstock – Live Brief

For our Trekstock live brief, our aim is to produce a campaign that both raises awareness and money for the cancer charity. The initial concept was the idea of using objects as metaphors, potentially for different types of cancer. This sparked my initial research into charity campaigns that have done something similar. For example, the…

Diversity NOW! – Evaluation

Diversity NOW! is a live competition aimed for creatives to lead the way and expand the future of fashion beyond stereotypes and boundaries of beauty and the body, such as age, size, gender, race, physical ability. My task was to design a poster, film, editorial narrative or write an article on any aspect of diversity…

Final Poster

Below is my final poster for the competition. The circles, inspired from the information is beautiful image, not only make out a woman’s figure but also the scattered-ness signifies how careless people are being labelled by chance. I have now added numbers and letters to them, to act as labels. I experimented with having an…

Information is Beautiful

I started to look at how the numbers and letters on labels can be interpreted as data. Therefore, I explored different ways of displaying data in visually exciting ways. I found the book ‘Information is Beautiful’ particularly inspiring as used one of their ideas as inspiration for my final poster. Below you can see what…

Digital Collage

Using the images from the labels test shoot and some sourced from the internet, I created a digital collage. The labels, which show only size 12, 14 and 16, relate to the image of the high street stores because of the ambiguity of these sizes in regards to ‘plus-size’. I also used an image of…

Labels Test Shoot

After experimenting with collage, investigating different ares of diversity such as race and religion, I noticed a theme that I kept coming back to – body image. I wanted to challenge the idea of plus size: The average UK womens’ size is size 16; however, plus-size models are considered those size 10/12+, whereas plus-size clothing…

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Statement of Intent

TREKSTOCK Proposal Statement