Magazine Name – Final

I finally chose the name DE FACTO – this means ‘in fact’, which I thought was fitting as it is almost like saying this is, in fact, what real people look like.

I experimented a variety of fonts to see which would fit the aesthetic I’m aiming for. I am aiming for the magazine to be on a similar level to Elle magazine, and so after investigating magazines on the same level (Vogue, Harper’s Bazaar, Porter, etc) I noticed they all use a similar serif font. Therefore I decided to also use a similar font, as can be seen below.