Social Media Campaign

The second part of our campaign revolves around the concept of viral social media. Inspired by the ALS ‘ice bucket challenge’ and Cancer Research’s ‘no make-up selfie’, the idea is for participants to pose for photos or videos related to the posters. For example, a women would hold up cherry cakes in front of her breasts, or someone would film themselves sitting on whoopee cushions. Participants would then post the photo on social media platforms, such as Facebook, Instagram etc., and nominate three people to go next. Each participant would donate £3 to Trekstock via text message themselves and encourage others to, as well as promote the hashtag ‘#poseforpower’ in their posts. Trekstock ambassadors would also take part and help set the trend, to promote publicity.

These images demonstrate and help visualise our concept for the viral social media campaign.