Poster Design

For the poster design, my aim was for the whole photograph to fill the page, rather than cut out the objects and paste on plain coloured background. The latter has often been done in other campaigns that use objects as metaphors, such as the M&S Breast Cancer campaign, and so wanted to have a different style of image. Having the photos in real-life settings, such as a whoopee cushion on a chair in a sitting room of a house, instead of just an image of a whoopee cushion on a plain background, evokes the link of reality and how real cancer is in peoples’ everyday lives.

Each poster possesses the Trekstock logo in the bottom right hand corner, as well as the tagline, ‘supporting young people with all types of cancer’. This tagline then allows the strapline for each poster to relate to the type of cancer reflected in the poster.

The posters would be located on billboards, public transport, social media and the Trekstock website.