Trekstock – Live Brief

For our Trekstock live brief, our aim is to produce a campaign that both raises awareness and money for the cancer charity.

The initial concept was the idea of using objects as metaphors, potentially for different types of cancer. This sparked my initial research into charity campaigns that have done something similar. For example, the Hong Kong Cancer Fund uses fire alarms to represent breasts, and Worldwide Breast Cancer uses lemons.

This lead to me and Georgina to come up with our own ideas of objects that could represent types of cancer:

• Different types of balls – testicular cancer
• Balloons – lung cancer
• Bakewell tarts/cherry buns – breast cancer
• Whoopee cushion – bowel cancer
• Eggs – ovarian cancer
• Sunglasses – eye cancer

The idea of using these in a poster campaign then became an ideal opportunity. I then created visuals for Georgina to then use to photograph these objects for the posters. The plan I produced alongside videos is attached below.

PHOTOSHOOT PLAN-24qfjyx