LOUISE JONES

Fashion Communication Student

DE FACTO – Launch

Below is the Launch Pack for my magazine, detailing the launch event, promotional products (business cards, goody bag, etc), website purpose, social media and advertising. LAUNCH PACK FINAL-vs79i1

DE FACTO – Media Pack

Below is the Media Pack for my magazine, detailing (but not limited to) the editorial and visual policies, competitors, readership,stockists etc. MEDIA PACK FINAL-1zm0dsy

DE FACTO – Final Magazine

Below is the PDF of my final DE FACTO magazine, June issue. DE FACTO compressed-qhblds

Fundraising

To provide a fundraising platform for my new magazine brand, I create a Go Fund Me page. This was initially set to £300 to cover the costs of printing the first issue. I chose this platform as it doesn’t prevent you from receiving the donations if you don’t reach your target.

Postcards

Below shows my personal postcards for promoting myself as a brand. I chose 3 designs again to compliment the business cards, with one from each shoot again, but using different images. This allows people to take away their favourite image from the exhibitions, whilst providing my personal details to explore my work further and follow…

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DE FACTO Website and Social Media

Whilst the magazine is predominantly a print magazine, in this day and age, I think it is important for the brand to have a digital presence. Therefore I created a website, which after thought about how I can use (blog, teasers, behind-the-scenes, etc), I decided to use it to provide teasers for current issues to…

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Portfolio Sheets

After brainstorming multiple portfolio approach ideas (see sketchbook), I chose to create A3 sheets. I feel that this suits my work most as it can clearly showcase both magazine spreads and photography. This also shows my layout skills in itself. I initially began planning by creating the below thumbnails of potential layout ideas. I originally…

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Magazine Plans

Below you can see the progression of my magazine through my plans. You can see it develops in content and what I considered in each column and each stage, and this meant I was able to see at a glance what is done and needs doing. MAG PLAN LANDSCAPE – 08.03.18-2c9puvc MAG PLAN LANDSCAPE –…

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Business Cards

I have 3 designs for my business cards, with each one designed as a magazine front cover and a different ‘issue’ for each image. This is not only memorable to the viewer, but also gives the viewer a choice on which design they have, such as if they have a favourite shoot. Both the front…

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