The biggest risks fashion brands face when using influencer marketing
Although there are a number of benefits to using marketing influencers and Instagram as previously discovered here, brands should be wary as if done incorrectly it can also seriously damage brands (SmartInsights, 2017). Influencers only in it for the paycheck? Dholakiya (2017) expresses that, although not all, some influencers may sadly only be in it…