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Previous blogs have explored influencer marketing, addressing areas such as why businesses should take advantage of it and the potential risks that need to be considered when using this type of campaign. It is a vitally important part of marketing to track and measure campaigns in order to understand their effectiveness and be able to amend…
Although there are a number of benefits to using marketing influencers and Instagram as previously discovered here, brands should be wary as if done incorrectly it can also seriously damage brands (SmartInsights, 2017). Influencers only in it for the paycheck? Dholakiya (2017) expresses that, although not all, some influencers may sadly only be in it…
Instagram is a popular and ever growing social media platform where individuals share photos and videos from a smartphone. Instagram is consistently growing with over 800 million active monthly users as of September 2017 up from 600 million 9 months earlier in December 2016 (Statista, 2018). Not only does Instagram have a substantial user-base, the…
According to Chaffey there are six major types of digital marketing which businesses should use in order to increase their online presence. One of these areas is Online Partnerships: …
IKEA is a multinational group of companies which designs and sells ready-to-assemble Scandinavian furniture. They are the world’s leading furniture retailer, employing 160,000 people across 365 stores in 45 countries. The Socializers are an agency used by IKEA to help pioneer social change inside of the organisation. IKEA and The Socializers selected Branchwatch Vizia to set-up…
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