Budding scientist, musician, sculptor and weather researcher, Nathalie Miebach, doesn’t just study the weather, she turns it in to art. Miebach extracts meteorological information from the world around us, recording data from events such as thunder storm and hurricanes, and displays the numerical recordings on spreadsheets – but rather than simply spotting patterns and predictions, Miebach does something amazing. Each number from a spreadsheet is attached to corresponding color and object, so a pressure bar may be a red bead, or a temperature recording may be able string or a green piece of read. Miebach then arranges each of these objects the follow the life action of the weather system to create a wild and strangely beautiful sculpture.

But she doesn’t stop there, Miebach has taken her creations a step further, and transposed her weather data in to notes which can be played on corresponding instruments, producing magnificent symphonies that have no logical reasoning or thought process behind them – listeners are quite literally listening to the music of Mother Nature.

But what does this mean for business? The world of business revolves around data collection, every action and reaction by a costumer; seller, or buyer is monitored and recorded by companies. Being able to visually see all of this data is an incredible advantage for businesses, and most of the larger companies pay a fortune employing teams of analysts to sort through it and spot trends. However, feeding large volumes of company data into visual art form creates a quick and easy method of spotting, for example, which products sell the fastest, simply because that area of the sculpture is more complex, or covers a larger area, saving companies valuable time and money.  Could this simple trick of technology be the financial way forward for firms? What are your views? Please leave your comments below!

Source: http://www.ted.com/talks/nathalie_miebach?language=en

Kayleigh McChambell

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Key Words: Art, Weather, Business, Data, Creative Business Development, Nature, Miebach, Big Data Drive,