In this blog post I will be writing about mobile phone apps and what you should know about them. This post is not like the previous one. In the ‘journal of Interactive Marketing’ it is mentioned that mobile apps ‘have generated substantial interest among marketers, primarily because of their high level of user engagement and the positive impact this presumably has on a user’s attitude toward the sponsoring brand’ (Bellman, S. 2000). Even though apps are great and we use them on day to day basis and we are able to communicate through them, some are paid and some are … Continue reading Apps and what you should know!?

Interactive ads:   Paid media – Otherwise called purchased media, an immediate instalment strikes a site proprietor or an advertisement arrange when they serve a promotion, a sponsorship or pay for a tick, lead or deal created. Site- specific media buys Media arranging and purchasing is the procedure of strategist, arranging, and acquiring promotion positions, or “stock.” When arranging what place on the website to buy, organisers must think about the item being publicised, target gathering of people, and crusade objectives. Ad networks Publicising medium – Show promotions on costumer’s website destinations or interpersonal organizations can be utilized to make … Continue reading Interactive Advertisment

     Placement of Call to Action Buttons for Higher Website Conversion and Acquisition: An Eye Tracking Study* Metro Bank –  Inverted Pyramid Pattern The inverted pyramid is a metaphor taken from the news media to describe a bottom-up approach where the important details are also the most voluminous. To support this context, the top of the page is designed to present the greatest quantity with an expectation for the longest gaze duration. The user’s attention is then funneled down the page until they have satisfied their requirements. It provides them the freedom to break off at any time. End point … Continue reading Metro Bank Website- Inverted Pyramid Pattern

  Currently the most watched TV show. SKY with the start of season 4 thought of an idea to make money! ‘With the start of Game of Thrones (GoT) season 4, SKY saw an opportunity to promote its paid channel SoHo to current SKY subscribers and to sign up new subscribers to SKY.'(SKY DDB) With the help of DDB New Zealand they have managed to reach 43 million people in 164 countries. DDB New Zealand is the country’s most influential advertising group, comprising brand, digital, PR, experiential, design and in store solutions all in one offering. The biggest challenge for SKY … Continue reading Game Of Thrones….winter is coming or maybe money?