In this blog post I will be writing about mobile phone apps and what you should know about them. This post is not like the previous one. In the ‘journal of Interactive Marketing’ it is mentioned that mobile apps ‘have generated substantial interest among marketers, primarily because of their high level of user engagement and the positive impact this presumably has on a user’s attitude toward the sponsoring brand’ (Bellman, S. 2000). Even though apps are great and we use them on day to day basis and we are able to communicate through them, some are paid and some are … Continue reading Apps and what you should know!?