Email Marketing Campaigns were first introduced in the 70’s, but did not become a large marketing initiative until the early 90’s, with Hotmail paving the way for a technological surge that made email a large factor for various marketing campaigns… Continue Reading
Koi Footwear are a women’s footwear company that specialises solely online in the UK. They are a popular footwear company that has a strong theme and style throughout their website and offers easy access with categories and sub-categories to make… Continue Reading
Being somebody that is particularly interested in fashion and beauty, my emails are flooded everyday by high street and online retailers sending me offer codes and information regarding why I should shop their website. One company that I receive a… Continue Reading
Elsie and Fred is an up and coming brand in the fashion industry that is growing it’s exposure in the market through their high profile on social media, significantly Instagram. Elsie and Fred are a women’s clothing brand that specialises… Continue Reading
[:en]Brandwatch‘s case study focused on Argos and their leadership as a digital retailer highlights Argos’ new goal of opening 53 new digital stores aross the UK. Argos as a retailer lead the UK’s digital market, offering over 43,000 products through… Continue Reading