The case study read was based upon the global company Ikea. Ikea is the world’s largest furniture retailer, employing 160,000 people. Ikea were looking to overcome some issues amongst their social media sites as it was felt that their current use of social media was inconsistent for example Facebook & Twitter. Their goal was to establish social media as a worthy channel across different countries.

In order to bring the company forward and for Ikea to become more socially intelligent business, they enlisted the help of The Socializers, in which they suggested Ikea created a Listening hub. The hub was operated via Brandwatch Vizia, they are one of the world’s most renowned social media listening and analytics platforms. The listening hub was utilised so that essential stakeholders could understand how consumers felt about the brand in an easy way and get the right feedback.

In conclusion, the listening hub has improved the future of Ikea, their is more understanding of the great value of social within an organization.

What I’ve learnt from the case study:

• In order to make an organisation more socially intelligent, the brands stakeholders need to understand key feedback from their consumers with regards to how the brand is working for them.
• To move forward social media within a brand across regions and working cohesively can become an incredibly taxing task and can need the enlisting of a social marketing expert.
• When using data it needs to be thought about broadly in order to reach all departments of an organisation and to benefit the brand in the best way, certain data should not be isolated.

To read more about the full case study refer here Ikea Brand watch.