IKEA Case Study
In Marketing, data can play a major role when it comes to knowing the customer thoughts and feelings about a certain product. Plus, thanks to the fast grow of technology, it become easier and easier to collect those information and use it as a great tool to reinforce customer/brand relationship. Thanks to the data collected, the company’s future decisions are more thoughtful witch allows them to become ” a truly intelligent business”. Brandwatch is a highly customizable platform that is used to monitor the media, used by thousands of brands and agencies such as Whole Food, PepsiCo, British Airways and other.This tool works by listening to what is said across the media, including blogs, forums, video, online group chat … It exists other services that differs in their way of working (weekly report, some are more focused on some social media such as Twitter). Even if this tool can be very useful some may think that this system is not accurate and sees it more as a tool to spy and keep an eye on what people share and post than to measure influence on a social media.
