Healthspan

Résultat de recherche d'images pour "healthspan png" 

Healthspan is a UK mail-order suppliers of vitamins and supplements, such as fish oil, protein, omega 3 … Their goal is to “celebrate the success” as well as the well being and promote a healthy lifestyle. They stand out from the competitors thanks to their high quality product and they transparency when it comes to the components of their products and when does the product come from.

Their partners (British tennis, Scottish rugby) shows their attachment to the sport environment and shows their support to the all the active people.

 

 

 

This brand suits all kind of customer, no matter their diet and goals as the label offer a wide range of product, skin and hair care, healthy food and drinks, and also personalised nutrition that are made exclusively for you and you expectations. They believe that a healthier life, is a longer life, that is why they have a segment dedicated to advice their costumer on a large range of topic, from weight control to injury recovery or building muscle and endurance.

Their goal is to provide with quality products and excellent customer service, to a trusted panel of experts qualified to assist with your health needs.
As well as bringing the highest-quality supplements, they consider it their duty to provide the costumer with expert information, to help they make decisions about your own health.

Healthspan also try to find the best deal by offering the cost of the delivery in some places in the UK, and shortcut delivery time in the rest of the word.

 

 

 

 

 

IKEA CASE

See the source image

IKEA Case Study

In Marketing, data can play a major role when it comes to knowing the customer thoughts and feelings about a certain product. Plus, thanks to the fast grow of technology, it become easier and easier to collect those information and use it as a great tool to reinforce customer/brand relationship. Thanks to the data collected, the company’s future decisions are more thoughtful witch allows them to become ” a truly intelligent business”. Brandwatch is a highly customizable platform that is used to monitor the media, used by thousands of brands and agencies such as Whole Food, PepsiCo, British Airways and other.This tool works by listening to what is said across the media, including blogs, forums, video, online group chat … It exists other services that differs in their way of working (weekly report, some are more focused on some social media such as Twitter). Even if this tool can be very useful some may think that this system is not accurate and sees it more as a tool to spy and keep an eye on what people share and post than to measure influence on a social media.