[Photograph: David Loftus] Customer demand for high quality goods and services is increasing, which is making it harder for companies in the food industry to encourage customers to stay with their brand and repurchase their products/services. The emergence of social media networks has encouraged consumers to talk amongst themselves and to compare and recommend products … Continue reading Blog Post 2: How to use social media marketing successfully to build brand loyalty within the restaurant industry →

La Choza is a small Mexican street food restaurant located in Brighton & Hove and has been open since 2012. Using Simeon’s (1999) AIPD framework the website can be identified as service orientated and brand building as its sole purpose is to attract people and drive traffic to book a table to eat in their … Continue reading La Choza →

Welcome to your brand new blog at University of Brighton Blog Network. To get started, simply log in, edit or delete this post and check out all the other options available to you. For assistance, visit our comprehensive support site and check out our Edublogs User Guide guide. You can also subscribe to our brilliant … Continue reading Hello world! →