Application of Data
With Game of Thrones being one of the most popular and talked about TV show’s, Sky had no option but to seize the opportunity to promote to a wider audience. In combination with DBB, Sky needed to ensure the application of data is relevant to their key target market.
BrandWatch
Brandwatch allows Sky to listen to their customers and keep up with consumer trends. Some of the benefits of these include:
- Brandwatch keeps track of participants who had the highest number of followings
- Brandwatch was used to find opportunities to grow the campaign and get more people involved
- Tracking and analysing useage
- Brandwatch has powerful filters to look at subsections in a large data set
- Fast and Responsive
Comparable Services
Other comparable services such as traditional media outlets, would show that the agency could push on social sharing platforms such as Reddit.
What could you apply elsewhere
The importance of data can be received from social media.
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