With the worlds most popular and talked about TV show, Game of Thrones launching season 4 in 2014, DDB New Zealand created a campaign that reigned supreme over the social media world.
DDB set a challenge to the world stating ”It takes millions to bring down a king, but does he deserve it?” Fans were encouraged to #bringdowntheking through the power of social media by creating a seven metre statue of King Joffrey atop a plinth, with a winch and rope around his neck. Placed in the prime location of Aotea square, Auckland, with a constant live stream online, conversation on social media intensified through onlookers posting pictures and sharing these on their social media platforms across the world.
What was first set as a campaign to New Zealanders, the social community soon changed this with arguably the most hated character on the hit TV show slowly being toppled of his perch with every tweet that included #bringdowntheking turning the winch and pulling the rope tighter.
That is all we have time for…
Read more to find out how the campaign reached 43 million people in 168 countries and recorded over 800,000 interactions with the social campaign
Find out more about DDB New Zealand here.