IKEA is one of the most successful brands in the world, designing and selling ready-to-assemble furniture, appliances and home accesories to millions of customers around the planet. The swedish company whom employees almost 160,000 in 45 countries has selected The Socializers, a likeminded agency who focuses on people and technology to help pioneer social change inside the organisation.

To help IKEA in their aim, The Socializers set listening hubs to view what customers were saying about the brand. Through the course of three months a number of insights were discovered on the different perception of customers about the brand. With the use brandwatch analysits to compare online converstaion.

With the application of data collected through online converstaion, IKEA markerteers would be able to quickly identify and target the correct customers with the correct methods such as facebook to form the most attention. Therefore boosting the brands reputation online.