Trend: an eye for detail

This trend is about fashion as a form of art. As the world remains in a politically chaotic state, people turn to art and creativity as a form of release. This draws upon the ‘anti anxiety’ concept on the WGSN 2019 manifesto. The consumer will become consistently  more engaged with their clothing as another  form of creative outlet. They will pay more attention to the small details and focus on how  what they wear reflects self image. The continuing rise of social media and bloggers emphasises the continuing interest in reflecting who you are through carefully composed outfits. As WGSN states the focus on self will continue as a form of ‘anti-anxiety’.

Print Friendly, PDF & Email

Leave a Reply

Your email address will not be published. Required fields are marked *