IKEA is the company you either love or hate. They have become one of the most well known companies in the world thanks to their cheap self-assembly furniture line.
In a case study developed by Brandwatch, they said that recently IKEA wanted to embark upon a program to connect their different business units together using social media as a valuable channel across regions in a collaborative and intelligent way.
The business would benefit from not only discovering insights in real-time, but also sharing them swiftly with the teams that would be able to act upon them.
Tasked with pioneering this positive change, the organization’s Digital Development team worked with The Socializers to outline a strategy to morph IKEA into a truly socially intelligent company.
The Socializers are an agency who are focused on people and technology and were chosen by IKEA’s Digital Development team to help them with social change in the organization.
Information is being shared and directed to the appropriate departments for action, and a culture of wisdom and experience sharing is emerging.