Looking at the sustainability research page of the University of Creative Arts in London (UAL), I read about some projects and collaborations that were very well thought and very creative. As for example the LCF x H&M Clothes Well Lived project, where students of London College of Fashion Design and other courses had to be imaginative and think of ways of promoting a more conscious way of buying clothes and emphasize the current material waste and pollution, creating different window installations, that were displayed throughout the Fashion Recycling Week.

The relationship we have with our clothes has changed greatly over the last century, but arguably the most dramatic shift has taken place just within the last two decades. We have entered into an era of extreme production and consumption, many of us falling into a mindless cycle of acquiring and discarding garments instead of taking the time to truly value and use them. The project asks students to understand first hand the complexities and challenges we face as an industry and as a society and in return they show that they are the future creatives who will drive positive change.