For my project I decided to focus on the slow fashion movement, the effects and issues of the fashion industry, as for example overconsumption and material waste, that are causing environmental harm and contribute to global warming, because of the use of pesticides and the disposal of residual chemicals, the amount of CO2 released in the production, manufacturing and distribution of garments, and the immense quantity of energy and water consumed. On the socio-economic sphere, the fashion industry also has a negative impact and many inequalities exist –poor working conditions, low wages, exploitation and violation of human rights in the LEDCs and factories that provide and produce clothing for western companies.

I did a brainstorming of ideas to decide what was going to be my main point of interest; I read and took notes of some papers and articles –the ‘Fashion Revolution Love Story, the Fashion Revolution Whitepaper, as well as the ‘How to be a Fashion Revolutionary’ informative leaflet-, that all linked to the campaign of ‘Who Made my Clothes’, and talked about many other organizations whose aim is to fight for a more ethical fashion and a better future. There has been an increasing demand in the last 5-6 years for sustainable fashion and transparency in brands from the new generation of consumers, who are more socially conscious and involved in activism, who are concerned with what happens in the world, who are engaging and demanding, and aware of the impact of the industry on society. More and more brands are becoming sustainable; sustainability, slow fashion design, recycling and re-use are essential nowadays and are more common than ever before.