Marni is a brand highly engaged in art and furniture design, artistic collaborations and charity initiatives, and whose creative marketing efforts rely mainly on interactive, installation-like events, performance and online promotion –website and social media

Marni’s website includes information about the brand, its chore values and history, collaborations and events throughout the years, as well as all their advertising campaigns. The history timeline on the website is a form of promoting the brand, which is the same concept as the ’Inside Chanel’ microsite on Chanel’s official website.

 Website is quirky and colorful, which represents Marni`s playful brand character and spirit

 

(Marni essence)

What i found interesting in Marni is the fact that the style code and clothes are elegant and sophisticated, however the branding and different events, promotional videos and installations are, in a way, child-like, evoking a sense of play.

 

 

Italian luxury brand founded in 1994, widely recognized for the elegance but playful character of its collections, sophisticated and ingenious designs, of vibrant, contrasting colors and idiosyncratic prints, for both men and women.

The garments are eye-catching, bold and unique, of an impeccable construction, almost architectural, with designs of organic shapes, ornamental motifs and graphic patterns that create a colorful and quirky outlook. The brand plays with elements of minimalism -wide and oversized clothes, color blocking, etc- and maximalism-juxtapositionof textures, contrastingcolorsand extreme volumes-. In the different garments and collections there is a clear reference to abstract art, a subtle surrealism and fauvism in the choice of colourand print, which reminded me of Henri Matisse paintings. In the designs there is an experimental, avant-garde approach to color, materials and silhouette.

Marni has more than a 100 boutiques and flagship stores worldwide in different cities. Marni’s store design is sophisticated and futuristic, of a special minimalism in terms of structure and visual display, where clothes are presented in a creative way, evoking fantasy and imagination. The design subtly changes depending on the location of the store, and on the new collections.

The unique and innovative visual merchandising and in-store experience characteristic of the brand, as well as the idea of the garment as canvas and room for art, are the main aspects of Marni’s creative ethos and design philosophy.

BRAND VISION, DESIGN PHILOSOPHY:

-craftsmanship and innovation

-unique, eclectic designs

-experimental approach to color and silhouette

-exclusive prints and materials, painterly designs

-colour juxtaposition, mixture of textures

-avantgarde, bold and subversive

-inspired by art and graphics