Marni’s showroom is in Milan, in Viale Umbria 42, where many of its creative events and installations are held. The most recent one was Marni La Vereda in april 2018, which celebrated Colombian culture, traditions, fabrics and colours. Mani Playland,  and Marni Ballhaus were also organised at Viale Umbria. This showroom space was important to consider when thinking about my campaign and installation idea, as it is commonly used by Marni as promotion instrument and also to reinforce its brand identity throughout the years.