FLAGSHIP STORE VISIT (MADRID, Calle Juan)

During my Easter holidays in Madrid I had the opportunity to visit Marni’s flagship store, which was opened in 2014, and took some pictures that I would use as reference to then illustrate the concept and installation idea for the brand’s new SS19 collection. What really appealed to me was the elegance and minimalism characteristic of the boutique, its creative and futuristic display of the different products, the fluid lines and curved clothing rails, which clearly relate to art and architecture. This subtle ’surrealism’, originality and explosion of color is what makes Marni so unique as a brand.