To know more about the Marni and understand its essence, I looked in depth at many of the catwalk shows online, the different collections, look book images, advertising campaigns, etc while informing myself of its target market, brand influence, and positioning in the luxury sector. Marni’s promotional imagery and visual merchandising are innovative and ahead of trends. The advertising campaigns are imaginative, sometimes even mysterious, usually set up in a natural surrounding or in a house interior, where color and shape play the most important role and make the image interesting and enticing. What I like the most about Marni’s imagery is the static and unconventional poses of the models and locations chosen. When creating my branded images and advertising campaign, I had to try to follow Marni’s usual mood in imagery and style of photography, incorporating the new concept.