Italian luxury brand founded in 1994, widely recognized for the elegance but playful character of its collections, sophisticated and ingenious designs, of vibrant, contrasting colors and idiosyncratic prints, for both men and women.

The garments are eye-catching, bold and unique, of an impeccable construction, almost architectural, with designs of organic shapes, ornamental motifs and graphic patterns that create a colorful and quirky outlook. The brand plays with elements of minimalism -wide and oversized clothes, color blocking, etc- and maximalism-juxtapositionof textures, contrastingcolorsand extreme volumes-. In the different garments and collections there is a clear reference to abstract art, a subtle surrealism and fauvism in the choice of colourand print, which reminded me of Henri Matisse paintings. In the designs there is an experimental, avant-garde approach to color, materials and silhouette.

Marni has more than a 100 boutiques and flagship stores worldwide in different cities. Marni’s store design is sophisticated and futuristic, of a special minimalism in terms of structure and visual display, where clothes are presented in a creative way, evoking fantasy and imagination. The design subtly changes depending on the location of the store, and on the new collections.

The unique and innovative visual merchandising and in-store experience characteristic of the brand, as well as the idea of the garment as canvas and room for art, are the main aspects of Marni’s creative ethos and design philosophy.

BRAND VISION, DESIGN PHILOSOPHY:

-craftsmanship and innovation

-unique, eclectic designs

-experimental approach to color and silhouette

-exclusive prints and materials, painterly designs

-colour juxtaposition, mixture of textures

-avantgarde, bold and subversive

-inspired by art and graphics