The digital age is here, living life a tap, poke and  swipe at a time.

what does this mean for Argos?

Argos the Uk’s leading retailer known for the extensive catalogues with any item imaginable decides it will re-vamp its traditional store experience and adopt a digital approach. Argos felt that  it needed to keep up with the digital age and scrap the use of catalogues. As a well established name on the UK high street with over 40 years of trading behind them, Argos knew its customers
held certain expectations when entering stores. not knowing the reaction of its consumers Argos decided to use Brandwatch analytics.