Tagged: social media

editing my CV / online presence

instagram: @hollytem

Rather than creating a separate online presence to document my creative work, I have decided to incorporate it more into my personal Instagram, as a lot of the concepts and ideas behind my work resonate with me personally. Instagram has become an important tool in how people – artists and otherwise – can present themselves online, and by using it as a curated space to showcase my personal life and work, it ties the two together. My Instagram provides direct links to @fillerzine and my portfolio website, to display other ways of seeing my work and/or contacting me.

I’ve worked at using my Instagram to not only share personal and social images, but also progress of creative work, experimentation, exhibitions and events I visit or am a part of, and material and images I find inspiring. There are colours and themes that appear repeatedly in my work and my Instagram mirrors this, for example my interests in food styling and art direction, printed matter and self-publishing, and talk around mental health and wellbeing.

Fold-out CV poster on newsprint

I also edited my CV’s layout and design to match my online identity and the work I have become more interested in producing. My interest in printed matter and book arts inspired me to create a more engaging presentation of my CV, turning something that is usually a boring document into a piece of artistic work in itself. I used the same typefaces as seen throughout my website (here) to link both my online and offline material into a cohesive visual identity. I’ve printed my CV onto newsprint paper (similar to how my final major project will be presented) as a fold-out print, showing a print of one of my still life images on the back. This means that my CV can become a hand-out or takeaway at exhibitions and events, reminding potential employers of my work and its aesthetics, as well as detailing my skills and experience.

promotion of campaign: social media

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After creating my campaign manifesto and lookbook I looked at how the brand would communicate and promote these ideas – Shrimps already has a fairly strong social media presence so I looked at utilising these platforms more effectively to promote the rebrand. I created mock-ups of the label’s Twitter and Instagram accounts to give an idea of how this would work, e.g. using a lookbook image as a header on Twitter, retweeting articles and what others are saying about the campaign, and using the #shrimpsxwomankind hashtag for the charity t-shirts.

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