SS18 campaign manifesto and lookbook
Shrimps, created by Hannah Weiland, prides itself on bringing timeless yet playful garments and accessories to women. Its target consumer is the sophisticated, well-dressed female, with the majority of the brand’s pieces being luxurious faux fur coats, printed silk separates or embellished clutch bags. Yet for Spring/Summer 2018 the small London-based fashion label will be refreshed, to widen the brand’s product range and image while keeping its quirky, girly style and brand identity. With the SS18 trend ‘Rebellion’ comes a reform of styles and ideas, and along with that we can see the brand being able to take its unconventional, artistic identity and designs to a new level. Continue reading