Tagged: promotion

completed portfolio pack!

I presented my final portfolio as an interactive “package” of works, inspired by my previous research into novel presentation and packaging design. Due to the diversity of my work, although mainly print-based, I wanted to be able to display this different array of imagery in an innovative way, highlighting my use and passion for colour, paper and printing methods. The package contains several finished zines from previous projects, as well as selected final images, which are printed in varying sizes to add elements of surprise and tactility when “unpacking” the portfolio – the prints act almost like posters or postcards that could be inexpensive takeaways for potential clients and employers.

I am pleased with my CV print/poster which acts as a piece of creative work in itself, looking at first like a poster print but once unfolded reveals my personal details, experience and skills. I think this works as an interesting way to present the CV as a more artistic document, and fits with the rest of my branding/identity I have created for myself.

The only thing I wish I had improved on is the quality of the paper for the prints – I wanted my images to be printed on more of a heavyweight card that cannot be damaged as easily, however cost became an issue in this project and my prints are on a lighter 160gsm paper. However, this is not permanent and is something I can alter in the future if I got images reprinted and added/removed works.

I also wanted to find a more sturdy transparent sleeve/bag to display the portfolio in, more of a PVC material that could act as more long-lasting storage, but this was also difficult to source with the finances I had available.


launch event/promotion

Through being previously involved in events for Pop-Up Brighton, I was contacted regarding potential space hire for a zine launch event that I had enquired about. I wanted to keep any events local to Brighton and/or London as the majority of my contributors are based around there, as am I, and it keeps the personal, friendly feel of the zine. This is also why I wanted a small, independent and accessible venue to keep this approachable feel for Filler. Brighton has a great scene for pop-up, DIY arts and music events and so I wasn’t short of inspiration or venues/collaborators I could contact.

It was proposed that I could hold a week-long event, which I would base as an exhibition of prints from the zine project, as well as selling the first issue and promoting the project as an ongoing brand. I wanted to hold a ‘launch’ event on the first day of the space hire to encourage people to attend, much like other zines or independent magazines like Ladybeard and Polyester do.

This could involve: a gig featuring local bands, food tasting or a food-based installation, an interactive board or wall that guests can write/doodle/submit their ideas about Filler on, a zine or collage workshop.

FILLER: online promotion

instagram: @fillerzine

At the very beginning of my project development I created an Instagram for the publication, which became a mood board of inspiration, ideas, artists and my progress, creating a place to find collaborations, submissions, and improve reach and following. The development of my project’s concept, design and content is visible through the Instagram, as I used it to not only share inspiration and visual ideas I’d come across but also my own experimentation, and connecting with followers. This has proven to be a valuable platform for promotion as I received several enquiries via the Instagram account around submissions, event involvement and future opportunities. From my independent zine research at the beginning of this brief it is clear that many publications use Instagram to reach and connect with a young adult, creative audience and find collaborators and opportunities.

A post on @fillerzine’s Instagram announcing my interview with Eleanor Nadimi of One Nine Eight Five – promoting her brand and campaign as well as our involvement and support for EDAW.
FILLER Zine on Facebook

In order to create a ‘business’ Instagram account it must be linked to a Facebook page, therefore I created a Facebook page for FILLER in order to provide another social platform that potential readers can find out more from. Although I feel Facebook pages are not browsed as much as Instagram profiles, which are more about curated, aesthetic content, Facebook is still a valuable network to promote, allowing a broader range of content to be promoted and interacted with, for example creation and promotion of events (for potential launch events/parties in the future).

I wanted to keep the tone of FILLER’s online presence casual, friendly and personal rather than business-like, as it is after all a personal, independent project I am launching. Therefore I felt more comfortable addressing followers in a casual way as I would on my own social accounts, and sharing my own personal achievements, views and thoughts around the project – which also makes the publication/brand as a whole feel more approachable than other magazines.

Page for FILLER on hollyelizatemple.com

In addition to this, in order to promote the zine as a personal endeavour I created a page for FILLER on my portfolio website (I was originally going to create a separate website for the publication, but financially it made more sense to integrate it as part of my existing website, until the publication has grown in the future). This page features a description of what FILLER is all about, including quick links to its social media accounts – in the future it will feature a link to an online shop (on Bigcartel) to purchase the zine, as well as a gallery archive of past issues/work featured. I think this page on my portfolio works well as it promotes the zine as a separate, stand alone project from my other creative work, and drives traffic to my portfolio as well as FILLER’s other pages.

editing my CV / online presence

instagram: @hollytem

Rather than creating a separate online presence to document my creative work, I have decided to incorporate it more into my personal Instagram, as a lot of the concepts and ideas behind my work resonate with me personally. Instagram has become an important tool in how people – artists and otherwise – can present themselves online, and by using it as a curated space to showcase my personal life and work, it ties the two together. My Instagram provides direct links to @fillerzine and my portfolio website, to display other ways of seeing my work and/or contacting me.

I’ve worked at using my Instagram to not only share personal and social images, but also progress of creative work, experimentation, exhibitions and events I visit or am a part of, and material and images I find inspiring. There are colours and themes that appear repeatedly in my work and my Instagram mirrors this, for example my interests in food styling and art direction, printed matter and self-publishing, and talk around mental health and wellbeing.

Fold-out CV poster on newsprint

I also edited my CV’s layout and design to match my online identity and the work I have become more interested in producing. My interest in printed matter and book arts inspired me to create a more engaging presentation of my CV, turning something that is usually a boring document into a piece of artistic work in itself. I used the same typefaces as seen throughout my website (here) to link both my online and offline material into a cohesive visual identity. I’ve printed my CV onto newsprint paper (similar to how my final major project will be presented) as a fold-out print, showing a print of one of my still life images on the back. This means that my CV can become a hand-out or takeaway at exhibitions and events, reminding potential employers of my work and its aesthetics, as well as detailing my skills and experience.

progression research: careers database

(click to enlarge)

I regularly save pages of companies, agencies, or courses I may want to be a part of, and follow creatives on social media where I can, so for this database I collected the names of agencies and companies that are of most interest to be, for their focus, specialisms or aesthetics.

promotional material

Promotional material mood board

I particularly like the idea of creating an innovative takeaway as a form of physical promotion. After researching into creative business cards and printed matter, I’ve decided to create simplistic business cards that match my online identity and colour schemes. In terms of packaging, I was particularly inspired by this example of visual identity created by  Swiss graphic design studio Badesaison for Metzg, a speciality butchery.

Visual identity for Metzg, Zurich

Their cohesive identity includes simplistic business cards in mini envelopes, notecards and paper, and matching food packaging. The themes of food I have incorporated into my current work mean I want to start thinking more about creative packaging as promotional material.

The Cook Book Zine by Olivia Park is a publication centred around food and cooking. Packaged in a small paper bag reminiscent of grocery, bakery or sweet shop bags, it features surprise inserts, for example, a small portioned bag of cereal. This made me think more about novel material and items I could use to create a ‘promo pack’ of sorts, if not now then in the future.

The Cook Book Zine
Box of Books by Tiny Splendor, screen printed box by Kenneth Srivijittakar

This ‘Box of Books’ by publishing press Tiny Splendor, consists of a screen printed pastry box holding 20 different mini zines by different artists. This could be an interesting way of presenting work, perhaps experimental pieces or mini projects as zines, and holding them collectively in a creative piece of packaging.

 

the physical portfolio: inspiration

Portfolio research/inspiration

I began researching into the presentation of physical portfolios to think about how I want to present my work physically. I have never wanted to use a typical portfolio folder, binder or box as I feel this better suits two-dimensional work or image-based pieces. The work I want to include in my graduate portfolio includes a selection of zines and booklets I have created, as well as some photography and other print-based work, so I want my portfolio to reflect my love of materials, printing and tactility. I started to look at innovative packaging for portfolios, for example, envelopes, bags or obscure packaging.

We Sow is a project by French graphic designers Léa Beaubois, Marion Cachon and Paul Faure, who ‘sow’ packages of printed matter throughout Lyon and Ghent, of reworked pieces of text in the form of pamphlets, flyers, zines or little scrolls of paper. The packages of risograph prints will be left on streets or in public places, or hidden and left to find by passers by.

“We Sow is an independent self-publishing initiative which was launched in Lyon, France in summer 2016 by Léa Beaubois, Marion Cachon and Paul Faure. Created in response to the current socio-political state of affairs in France and beyond, the project seeks to sow seeds in the minds of its readers, in a thoughtfully designed and printed form that also offers the group a chance to flex their design muscles.”


Other forms of packaging that have inspired me include >>Robynne Redgrave’s portfolio<< which has a similar aesthetic, placing all elements of her portfolio and documentation into a transparent package, almost like an evidence bag or important piece of mail. I like the idea of using bulldog clips or other basic stationery fastenings, to allow the recipient to take apart the portfolio and look through it in whichever order they like; being able to look at items up close, touch them and turn them over.

>>This stationery packaging I discovered on Pinterest<<, (but unfortunately cannot find the original source or designer) uses playful links to food and eating, packaging a notebook in what looks like a takeaway box or lunchbox with a branded cardboard band around it. Linking this to the food/fashion concept of my final major project and where I would like my future work to go, I like the idea of using food packaging within a visual portfolio. (Even rolling up a CV or cover letter like a napkin could add to this effect?)

experimenting with coding

.html document

This coding workshop introduced me to creating website content and layouts from scratch, using html and CSS coding to alter the appearance of online pages.

Although the content I created was experimental and basic, it taught me the key formulas to alter the appearance of text, links and graphics online, and how I could develop these skills further to personalise my website design in the future.

CSS document

(CSS documents change the appearance of the content, including font family and colour as well as links, hover, boxes and page width.)