Tagged: personal statement

trekstock 2018 campaign: evaluation

My proposal for Trekstock’s 2018 fundraising strategy aimed to develop their work around mental wellbeing in relation to improving physical health. I wanted to elaborate on their “Wellbeing” section on their website by creating a publication promoting these ideas in a friendly, accessible but also artistic and involving way. My campaign proposal was TAKE CARE, consisting of an interactive, activities based zine that would kickstart a self-care movement, increasing awareness of Trekstock’s values and building a supportive community online.

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ad298: personal statement

This brief taught me a lot, both about my individual creative skills and my skills in teamwork and communication. I have always been someone who takes charge and uses my initiative in group projects to solve problems if things aren’t going to plan. I focused on the layout, design and overall visual identity for our magazine, and was able to use my existing interests and skills in design to create the appearance of Nookie as a brand, as well as putting together elements such as the media pack, typography and imaging themes and the final magazine layout. I looked at areas of art and design which interested and inspired me and kept referring back to them during the project, including other publications such as Ladybeard and Polyester Zine, illustrators such as Laura Callaghan, and other creatives like Bompas & Parr and Ryder Ripps. I think this constant referencing and research allowed my work to have clear themes, and ensure design was cohesive throughout.

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