Category: Year 2

more still life: cake / sexts

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These are the remaining images from our second still life shoot when there was no longer daylight to shoot in, but I actually like the soft pink light which we achieved with a lava lamp. We still wanted to use cake as it links slightly to our previous shoot and also the involvement of food at our launch party, as well as the fact that cakes are usually given as a gift or gesture towards somebody.

We took this use of cakes as a gift and decorated them with somewhat explicit or provocative messages which are often sent as ‘sexts’ in our contemporary dating culture. These demanding and less-than-romantic statements are things most people our age have been sent, or have sent themselves, and so by juxtaposing them with extravagantly decorated cakes conveys a lighthearted commentary on the lukewarm sentiment of these online relationships.

The images aim to provoke the viewer into wondering how they would feel if these ‘sext messages’ were, rather than being sent through cyberspace at 2am, presented to them by their love interest on a cake as a romantic gesture.

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CAKE: promotional images

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We experimented again with cake to create more images that could be used in our magazine – however we thought the images looked best taken with daylight and because it got dark so early, all of the images would not work as a cohesive editorial, so we decided these could be used separately as promotional images (posters, stickers?).

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sexualisation of food: final images

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This editorial that I shot with Immi stemmed from our love of still life, and by taking inspiration from artists we love such as Rebecca Storm and Prue Stent, as well as looking at Bompas & Parr’s creative use of food to create sensual moods and environments, we based this editorial around the sexualisation of food in contemporary art and culture and how particular foods and their shapes, colours and textures can be provocative or resemble sexual imagery – for example our selection of very sweet and sugary foods to convey romance, aphrodisiac properties and even using food in sex. e.g. drenching objects in honey and capturing it dripping down and pooling around the objects, using squirty cream and documenting it slowly deflating and running off jelly, the placement of fruit and berries which have often been used to depict fertility or female genitalia.

We wanted our images to be quite kitsch and created bizarre set-ups of edible and non-edible objects. Our images began quite clean and minimal but we found that when we added more and more to the arrangements the images really came alive and had the appearance that we wanted, and fit our concept more.

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magazine content breakdown

  • 3-5 full page adverts
  • portraits of team, editor’s letter, contents page
  • main editorial: male and female model in date settings (cinema, bowling alley, diner) 6 double pages
  • secondary article: rise of males wearing make-up/Youtube make-up tutorial trend
  • editorial: males wearing subtle make-up (provoking thought and question their gender)
  • editorial: female getting ready for a date (references: Petra Collins, Nan Goldin, Juergen Teller. female pampering and grooming routines) around 4 double pages
  • main feature article: embarrassing Tinder stories from the public. illustrations alongside
  • interview with couple that met on Tinder + imagery
  • advertorial: Monki (shot in Edward Street building. yellow. simplistic styling and bright, fun, colourful setting) 4 double pages ? + illustration over top ?
  • still life shoot: food, sexualising food (references: Ladybeard promotion, Jala Wahid sculptures, Rebecca Storm)
  • band or artist interview OR spotify playlist

NOOKIE media pack

https://issuu.com/hollyeliza/docs/media_pack_nookie_final_2

In our finished media pack, I wanted to capture the fun and lighthearted mood we want our publication to create, and so the art direction and overall layout and design has this feel. The media pack illustrates our thoughts and plans for fashion direction, the flat plan of the issue, promotional strategies and advertising.