promotional material

I particularly like the idea of creating an innovative takeaway as a form of physical promotion. After researching into creative business cards and printed matter, I’ve decided to create simplistic business cards that match my online identity and colour schemes. In terms of packaging, I was particularly inspired by this example of visual identity created by  Swiss graphic design studio Badesaison for Metzg, a speciality butchery.

Their cohesive identity includes simplistic business cards in mini envelopes, notecards and paper, and matching food packaging. The themes of food I have incorporated into my current work mean I want to start thinking more about creative packaging as promotional material.

The Cook Book Zine by Olivia Park is a publication centred around food and cooking. Packaged in a small paper bag reminiscent of grocery, bakery or sweet shop bags, it features surprise inserts, for example, a small portioned bag of cereal. This made me think more about novel material and items I could use to create a ‘promo pack’ of sorts, if not now then in the future.

This ‘Box of Books’ by publishing press Tiny Splendor, consists of a screen printed pastry box holding 20 different mini zines by different artists. This could be an interesting way of presenting work, perhaps experimental pieces or mini projects as zines, and holding them collectively in a creative piece of packaging.