defining the market and readership

My tutorial today with Vanessa Marr encouraged me to think more about defining a definite image of a reader for FILLER…who I want to buy the magazine, and who I don’t want to target. As I want the content and tone of FILLER to differ from mainstream fashion magazines I need to have a clear idea of the attitudes and personality of the readers I am trying to attract.

I have therefore created an audience profile to help me target my magazine to the kind of person I want it to appeal to. I created a description of a reader that has the interests, academic background, hobbies, attitudes and style of what I imagine a typical FILLER reader would. This will help as the identity and content of my zine develops to keep it relevant to the target audience.

We also discussed how I want FILLER to be a project I continue even after the deadline of FMP, and how I could seek business and financial support to make this a publication to be sold and distributed. I would like to, if possible, explore funding options, for example crowdfunding and support from the careers service – to help me think of this project as a first step into my future career and help me stay motivated when developing the brand and promotion.