promotion of campaign: social media

After creating my campaign manifesto and lookbook I looked at how the brand would communicate and promote these ideas – Shrimps already has a fairly strong social media presence so I looked at utilising these platforms more effectively to promote the rebrand. I created mock-ups of the label’s Twitter and Instagram accounts to give an idea of how this would work, e.g. using a lookbook image as a header on Twitter, retweeting articles and what others are saying about the campaign, and using the #shrimpsxwomankind hashtag for the charity t-shirts.

The brand’s Instagram would also promote the campaign and the lookbook, posting images from the shoot and of products. Instagram and Twitter both support the use of hashtags which means this promotion can easily spread across multiple platforms – on Instagram customers can easily share their interest in the products/their purchases, use the hashtag for the Womankind t-shirts, and also tag the brand in the photos, providing interaction between consumer and brand.