lookbook shoot

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After selecting London-based fashion label Shrimps as my brand for my anti-fashion campaign, I conducted a shoot both on a digital SLR and on film, to determine which ‘look’ I preferred. As Shrimps’ imagery often has a vintage, soft and girly feel I chose a disposable camera to give an unfocused/dreamy effect which also fit with my trends and the looks I was displaying. After playing around with lookbook layouts using both the digital and analog images, I’ve decided on the analog as I prefer the low-fi, artistic look:

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