The UK’s largest digital retailer has just upped the digital game. The 53 brand new Argos digital stores have just transformed the traditional in-store shopping experience which make it both easier and more exciting to shop for the 43 thousand products on offer.

The new stores, that can be found in cities nationwide, have proved to be a real hit with customers saving them time as well as fundamentally improving the overall customer service. Interestingly, the stores have been most popular for Londoners who are arguably more open to change and innovation.

The successful retailer has partnered with BrandWatch to gather data based on the new stores’ feedback on social media. From this data, it became clear that men generally found the new technology more appealing whereas women preferred the new high improvement to the customer service.

The future for Argos is yet to be set in stone. However, we should expect to become more familiar with the revolution as the digital concept spreads into more of their 758 stores nationwide. A big step in the world of digitisation.

You can read more here:

http://www.argos.co.uk/static/StaticDisplay/includeName/digitalstores.htm