Critical analysis of ‘The Online Consumer’s Hierarchy of Needs’

While it is important to understand which characteristics can be successfully applied to a Web site’s design, it is equally important to understand their relative value in shaping a consumer’s experience, given the natural trade-offs that occur due to design complexity, resources limitations, or situational factors. Piccolo is a brand new organic baby food brand that has a very engaging website that uses it’s design to entice new potential consumers.
Many aspects to the website are used to shape the consumer’s experience and enhance the general perception of the brand. One way in which they do this is through interactive elements such as videos and animations. Piccolo’s work links directly with Valacich’s ‘General interface categories’ shown below:
Image result for able 1. General interfacecategories and representativecharacteristics
The Piccolo website has a very good flow which uses factors from all 3 columns of Valacich’s table. For example, it’s ease of use and navigation links with the ‘Representational Delight’ of appropriate screen size and layout, pleasant background colour throughout which is aesthetically pleasing for the consumer, leading to longer duration spent on the website browsing. From using this academic source and integrating this into the Piccolo website, the consumer’s perception of the brand improves that consequently drigves sales and profit.
See the Piccolo website here:
www.mylittlepiccolo.com

Argos revolutionise their in-store experience.

The UK’s largest digital retailer has just upped the digital game. The 53 brand new Argos digital stores have just transformed the traditional in-store shopping experience which make it both easier and more exciting to shop for the 43 thousand products on offer.

Image result for argos digital store

The new stores, that can be found in cities nationwide, have proved to be a real hit with customers saving them time as well as fundamentally improving the overall customer service. Interestingly, the stores have been most popular for Londoners who are arguably more open to change and innovation.

The successful retailer has partnered with BrandWatch to gather data based on the new stores’ feedback on social media. From this data, it became clear that men generally found the new technology more appealing whereas women preferred the new high improvement to the customer service.

The future for Argos is yet to be set in stone. However, we should expect to become more familiar with the revolution as the digital concept spreads into more of their 758 stores nationwide. A big step in the world of digitisation.

You can read more here:

http://www.argos.co.uk/static/StaticDisplay/includeName/digitalstores.htm

 

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